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When setting up
a home show or any type of high traffic display there are
some key areas that must be addressed to maximise visual
impact.
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STAND
SIZE: |
Stand should be
a reasonable size 6m along back wall with 3 m sides.
Corner positions
are best as this enable you to open up display in 2
directions.
Carpeted walls
will allow velcro posters to be easily displayed.
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LIGHTING |
Stand must be bright to
attract attention. If in doubt add more lights,
it is that
critical.
Most shell
systems supplied by organiser will have at least 4 spot
lights,
this is the minimum requirement.
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PEOPLE
FLOW |
Make sure the
layout of stand promotes easy walk through by shoppers.
If stand looks like a trap to shoppers they won’t come in, in
the first place.
Don’t sit at the back of the stand waiting for shoppers
to approach you.
Stand outside your stand looking in. This creates interest to
others walking
past “this must be an interesting stand, if people are looking
at it.”
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HAVE
A HOME SHOW OFFER |
We have found the best offer for getting names and addresses
is to offer Sahara Loc-coat free. If they
get a quote now or at some future time
they will be entitled to get Sahara Loc-coat at no
extra charge.
Have a covered shoe box with slit to put in slips with client
names and details.
Use a clip board and offer it to client to fill in their
details and place their details in box. Saves time and allows
you to quickly move onto the next client.
click here
for a powerful home show promotion script.
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WHY
ARE YOU THERE? |
To get names,
address and e-mails, not to oversell. We must only give
out enough info to get their details. DO NOT OVERSELL.
If the show costs you $4000.00 and you get 100 names, your
cost per lead is $40 per head, very acceptable.
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GETTING
E-MAIL ADDRESSES |
This is a major,
major function in all lead generation.
The internet is playing a very, very important role in keeping
in contact with lead /customers.
Remember home improvements are not an impulse buy, they are a
planned purchase. Buyers have been contemplating this
purchase for months.
We have found the first days of a home show are usually the
best.
These are the keen buyers ready to do something now.
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DISPLAY POSTERS |
Should be large
(A2
size) and easy to read from outside your stand.
Stand outside your stand like a shopper does and see if you
can see
everything easily.
Does your stand impress you?
Be very critical, we only get a few
seconds
to impress. Shoppers will not enter unattractive,
badly lit stands, with no
easy entry or exit points.
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SHOPPING
CENTRES |
Require a
slightly different approach as there is a height restriction
of 1500mm high on all display material.
Always remember to make all display material for home shows at
1500mm
high so as it can be used in shopping centre.
As lighting is difficult, make sure area at shopping
centre is well lit.
We have found a light box invaluable in lighting up a display. |
