Welcome to our newsletter No. 7

http://yourhelponline.com
 
 

 

IMPORTANT OVERVIEW

Hi Team,

Our last Newsletter No 6 primarily covered where our company brands are heading.  The future for all our brands looks extremely positive – not only locally but internationally as well.

This Newsletter No 7 is focused on ways to improve the marketing and operation of your business.

Newsletter No. 6 has recorded double the amount of hits of previous newsletters.  Obviously the information in these newsletters is starting to filter down to all members of staff. Encourage your staff  to read these important messages, as the information can be very motivating. All this helps to make your business an exciting place to work in.

An example of this is the Director of one of our largest distributor companies, who has already rung wanting to know the procedure to reserve the rights to one of the biggest countries in the EU. Who do you know that would like to do the same? Look for a joint venture with an overseas contact so you can expand with us.

What does all this mean? Simply speaking we are on a roll.  At  Fencetech
in Las Vegas we could sense large companies were positioning themselves, looking for ways to aggressively increase and protect their bottom lines.
They are looking for new products, especially in aluminium, that will enable them to enter different markets.

 Obviously Euroloc, Suresafe, Malibu & Locit are ideal

Why are these international companies so interested
in what we have?

 Very simply it is one thing only:

our  “ INTELLECTUAL PROPERTY” (patents).

Intellectual Property (I.P.) is part of the American constitution. China has just announced that they are proceeding to protect I.P.  Australia protects I.P. and so does the E.U.  There are 15 regions in the world that protect I.P.
This takes care of most of the major world markets. 

Intellectual Property gives you protection and as the world opens up for free trade, companies are keen to purchase the rights to I.P. so as they can consolidate their position in different global markets.   

I personally think that many of our distributors seriously undervalue what they have in this area.  As a distributor you are licensed to market this I.P. in your designated advertising area. This is a serious market advantage.  Be aware of what you have. Be confident in what you have.  Exploit what you have NOW, not tomorrow. 

I think we all owe a vote of thanks to Alan. Alan has the uncanny ability to look at different markets and see what is not being done or what could be done better.  He then designs and patents something that will fill that gap. This is a unique ability few people possess. 

Do you realise that the Euroloc patent was thought up
and applied for 3 years ago?

This was well before we even had a fencing distribution business. 

This is the type of advanced thinking and forward planning that is happening as we speak.  I know there are many ideas Alan and his design team are playing with.  Many may not eventuate but you can be rest assured that another piece of  I.P. will arrive that will be a leader in its field. This will in turn benefit all of us at some stage in the future. You can sleep well at night knowing the future is being well cared for by our Research & Development team. 

My suggestion to all is that we should leave Alan alone as much as possible to THINK & THINK.  Let’s leave him to think up the next winners. Please make sure, before you consider ringing Alan, whether Denise or one of the other girls in the office could handle your inquiry.  If not, give him a ring anyway, he loves to chat to distributors . 

I would like to welcome all our new NZ and USA distributors to Yourhelponline.
This is a FREE independent advisory service to all distributors, anywhere in the world.

I hope you don’t mind me bringing these important issues to your attention.

Have a great month.

Regards, 

Bruce Lahey
Director.
World Wide Investments Pty. Ltd.
 

  
 

 
  FREE ARCHITECTURAL BOOK
  for all brands


This is a book I produced when I was running my Suresafe/Locit/Patiosafe business and it was an invaluable tool when dealing with architects, specifiers, Government Depts, developers etc.
It impressed the heck out of them.

It comes with a CD enabling you to change layout and print your own version to suit your business

You will notice in the book we included every product even if we did not represent that brand. Architects like to deal with one person if possible.
 
This enables you to be that one person.
If the Architects want SURESAFE as well, look up your nearest Suresafe Distributor and do a deal with him. The SS distributor can pay you a commission for finding him extra jobs.
Usually these jobs are large as well.



It's FREE!
   
  HOUSE & GARDEN STARTS JULY 2007 FOR 6 MONTHS
   (may not be consecutive)

Corporate will be spending a considerable amount of dollars on this form of advertising to support all distributors. We suggest that to maximise your lead generation you should piggy-back on Corporate's advertising with a solid campaign of your own – the smart play! Your biggest months are usually leading up to Christmas.
 
   
  EXAMPLES OF ADVERTISING
  FOR PRESS AND YELLOW PAGES 

We have put together a composite of some of the best adverts WE AND OTHERS HAVE used when we were running our Distributorships. These adverts can be used for yellow pages as well. All the photos we have used are on the photo CD that has been sent to you from Corporate.
 
To view these ads.

For more ads.
   
  How to max out your Yellow Pages  
   
  A Euroloc Yellow Pages ad suggestion

ALWAYS PUT A WEB ADDRESS IN YP ADVERT
 
It is very difficult to get everything you want in your YP advert, so put a web link to a photo gallery that will show case all your designs. We wil be registering a photo gallery link for all brands ie www.eurolocgallery.com This site willcontain no other information except photos and designs.
 

How to max out your Yellow Pages

   
   YOUR RECEPTIONIST –
   the most important person in your business!

Why?

Your receptionist is the first person who talks to your prospects.

Remember that expensive advertising budget you're paying for?

Are you sure you are getting all the leads you are entitled to?

Your receptionist could be costing you $$ MEGA BUCKS!

This is where most business go wrong with advertising, they have an untrained office person doing the job of a key professional.

The receptionist controls your cashflow and profitability, yet is basically allowed to go along unsupervised, uncontrolled with no system in place for monitoring their performance.

If ever I get called in to improve a companies performance the receptionist is the first person I sit with, not the accountant. Accountants are re-active not pro-active. A day spent with a willing receptionist can change the fortunes of a company overnight.
 
  Here is a simple script that must be adhered to
  by your receptionist:

(if they won’t, find a new Receptionist quickly)

Customer:

“ I am ringing about the product you advertised,
could you tell me about its/price/colour/sizes.”

It doesn’t matter what the prospect says, you always interrupt and say:

Receptionist:

“ I will explain that shortly Sir/Madam, but could you help me first. We are tracking our advertising and would you mind telling me where you saw us? - what paper/ magazine/radio/TV/yellow pages/shopping centre/home show?”

What does this achieve? Plenty. Your receptionist will have a daily lead log
with the following headings across an A4 or A3 sheet of paper. There needs to be numbered spaces down the page to write in the client details with a TOTAL LEADS calculated at the bottom of the page.

The first column heading is always "SOURCE".

 SOURCE - NAME – SUBURB - ADDRESS – CONTACT DETAILS – COMMENTS – APT MADE

By asking for the source first you get the most important advertising info first, irrespective of whether an appointment is made. You can then tally all the leads for the day from each source – VITAL INFO. At the end of the week/month you can divide the number of leads into the cost of that source for a “Cost per lead”

Sources vary, some are high cost others are lower. Some sources cost more but produce more sales. Some salespeople close better on different sources. All this info you need to run your business, and make the correct decisions quickly.

Your receptionist should appoint 95% of all enquiries. We always put our receptionist on an incentive so as to not burn leads. Your receptionist could easily lie about the conversion so it is even more critical that this employee is a trusted go-getter.

 All the above is carefully detailed in the FREE book listed below.
 
It seems that many of our distributors have implemented the strategies in this book with immediate results. Why not you?

I would also like to thank these distributors for their comments. It is really appreciated.
 
It’s a free book!

Read and absorb this book and your fortunes
can dramatically change overnight.

 
 
  EUROLOC JOINS
   AMERICAN FENCING ASSOCIATION  (AFA)
Euroloc has become an International Member of the AFA. We are in the planning process to open a Chapter of the AFA in Australia - details on membership coming soon.
 
 

THE NEW MALIBU
FLY-SCREENED DOOR AND SCREEN

This has hit on a real need in the market place. 

Orders are going through the roof.

 
One of our Distributors has just secured another high rise building.
 
   CONGRATULATION TO LAWRIE LAWRENCE

Lawrie went to North Queensland
off his own bat to help victims of
Cyclone Larry.

P.S.  Lawrie’s TV commercial is really creating strong lead generation. 

Remember:  any TV campaign you instigate has to be a LONG TERM one – not just a week otherwise it will be ineffective.
 
 
  PAINT YOUR VANS – an effective and inexpensive form of advertising

       

Your Silent Yellow Pages.

Sign write your vans in the different logos. Paint on photos of the products. Create an impact in the street where you are installing or selling. IT WORKS!

You normally receive at least one sale per week from this passive form of advertising.

  BANNER ADVERTISING FOR ALL BRANDS

We have designed some excellent banners for use in your showroom and/or exhibitions. These 2100 mil. high banners are collapsible so you can take them anywhere.
They are $200 each and you can order them by clicking on the banner(s)
of your choice. If you were to purchase these yourself they would be at least double this price.

   
 
   Don't under estimate the power of the Internet!

YOUR WEBSITE IS YOUR 24/7 SHOWROOM.

You shouldn't under estimate the power of having your own Euroloc/Suresafe/Locit/Malibu website.

You can order these websites from our web company with only YOUR details on them.

REMEMBER THAT THESE WEB SITES THE COMPANY HAD BUILT ARE WORTH TENS OF THOUSANDS OF DOLLARS. NOW YOU CAN PUT YOUR NAME IN FRONT OF THEM.
 
for more information   YOUR INTERNET FUTURE IS IN YOUR HANDS.
 

Thanks for reading this issue.
If you have any questions, suggestions or just want to contact us
or ring Bruce Lahey  0414 755 941.

 Director
World Wide Investments Pty. Ltd.

 
to go to our home page.

Disclaimer:
All information contained herein is proprietary and copyright and can only be used in any manner with prior permission of the writer.  This newsletter has been designed  to assist  independent  Malibu, Suresafe, Locit and Euroloc distributors in running a better business. The writer takes no responsibility for the content herein or for any outcomes.
 


Thank you for being visitor nr: