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Or are you a manufacturing company that does marketing because you have to. There is a very big difference here.

In my opinion, if you are not passionate about marketing your business will not succeed to the level you really want. There is nothing worse running an average business .Our businesses have to be above average.

A successful mentor of mine used to say-

“IF YOU ARE HAVING ANYTHING AVERAGE IN
YOUR BUSINESS BRUCE, GET RID OF IT NOW ”

	Do you know how many leads you got today?
	Do you know what sources these leads came from?
	Do you know your cost per lead?
	Do you give praise to your receptionist daily?  You should, as she controls your cash flow.
	What is your lead conversion plan for next month?

If your can’t answer any of these simple questions you are, in our opinion, not in control of your business.

These are both good providing you understand the consequences.

I have noticed in tough times that the first businesses to go broke are those which have no retail lead generation program.  These businesses usually wait until a builder/developer walks in the door, places a large order, screws down the price (so profit margin is minimal) and then either takes ages to pay or never does.  History will tell you that the first suppliers a developer/builder takes down are the sub-contractors 

On the other hand, a retail customer is a smaller contract but they pay you immediately, and you should get a 50% deposit to start with.  This is cash flow positive, not cash flow negative.

It makes very good sense to us that every business needs a strong retail presence.  It is your security against bad or slow debts from your commercial side.

COMMERCIAL DEBTS CAN BE LARGE AND DANGEROUS TO YOUR BUSINESS.

If you want to sleep well at night have a strong retail lead generation program.

P.S.  If you would like any help on implementing this kind of program or improving what you are currently doing, give us a call.